Innovation in Marketing Channels

In more recent years, the context of globalization in which market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multichanneling and new roles/specializations that are emerging as new issues.In this context, innovation in marketing channels becomes a complex, multiorganizational, multidisciplinary activity that requires collaboration and interactions across various entities within the supply chain network. In recent years, the innovation processes in marketing channels have occurred with high intensity and speed, especially following the changes spurred by technology that allowed the adoption of more efficient organizational solutions.Retail; Channel Structure; Innovation in Marketing Channels; Retail Technological Innovation; Global Markets

Towards the integration of enterprise software: The business manufacturing intelligence

Nowadays, the Information Communication Technology has pervaded literally the companies. In the company circulates an huge amount of information but too much information doesn’t provide any added value. The overload of information exceeds individual processing capacity and slowdowns decision making operations. We must transform the enormous quantity of information in useful knowledge taking in consideration that information becomes obsolete quickly in condition of dynamic market. Companies process this information by specific software for managing, efficiently and effectively, the business processes. In this paper we analyse the myriad of acronyms of software that is used in enterprises with the changes that occurred over the time, from production to decision making until to convergence in an intelligent modular enterprise software, that we named Business Manufacturing Intelligence (BMI), that will manage and support the enterprise in the futurebusiness manufacturing intelligence, enterprise resource planning; business intelligence; management software; automation software; decision making software

Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts.

The principal aim of this paper was to examine the internationalization of small and medium-sized enterprises (SMEs) in regard to the entry mode selection process. To successfully accomplish this, a resource-based view model was used to investigate the primary factors influencing a SMEs’ international entry mode. Data was obtained during direct interviews with owners/managers of SMEs in Italy. The results revealed that entry mode decisions were primarily influenced by firm specific factors, above all organizational culture. The study also illustrated that SMEs were not influenced by their belonging to an industrial district.Small and medium sized enterprises; Resource based view; Entry modes; Industrial Districts